Inspirations 2017
I'm continuing my tradition of reflecting who inspired me in the past year and why.
Shape your elevator pitch (Networking Series Part 5)
Your elevator pitch, that is the way you’re introducing yourself, should be something you’re working on constantly.
Elevator pitch
One of the most important ways to brand yourself and let people know what you do is your elevator pitch. So how do you make sure you can get your message across the right way? How can you start raking in those requests to be hired by the right people you can help best? Here’s my take on it: Use every networking opportunity as a testing field. Introduce yourself in different ways each time! That will tell you, what resonates best with people.
Branding through events (Networking Series Part 4)
The types of events you attend shape your personal branding.
Events overload
I know you’re part of at least one group that has something to do with networking. And you also get asked a lot to attend major or minor events. It sometimes feels overwhelming and you can’t decide which events to attend. I’ll give you this tool to make a quick yet informed decision of which of all the events will really be the productive one for you. At the beginning of my networking career, you could find me on so many different events. I couldn’t even count how many events I’ve attended, who invited me, and what type of people I have met there. My lack of focus became very obvious when someone commented on Facebook: “Mark is everywhere.” I know they did mean well. Still it opened my eyes to one thing: I didn’t want to brand myself as the jack-of-all-trades you meet everywhere. That simply is not the message I wanted to convey.